I think you’re right. Dawkins has no proper conception of what altruism is. I was struck as a boy in Africa by the fact that a Joy Adamson (Born Free …) could be completely selflessly attached to her animals to the extent that they became more important to her than her husband, other humans in the camp and even more important than her own self. A bit of an extreme example perhaps, but something that schizophrenically Dawkins would like to accept and be able to scientifically account for!

Live to serve : Serve to live